I deliver copy solutions that sell for blue-chip B2C and B2B clients in partnership with internationally renowned agencies.
A shortform ABM overhaul | QStory
Over a months-long, arcade-themed ABM campaign, I wrote a video script, email nurture flow and landing pages, all telling the story of an automated contact centre platform’s power to enhance customer and agent experience.
Making the case for standards | BSI
I wrote more than 30 client case studies as part of BSI’s rebrand, spanning subjects such as Infosec certification, menstruation support in the workplace, and protecting vulnerable bank customers.
Unlocking demand for seamless authentication | Keyless
I wrote a content series for a passwordless MFA tech firm explaining the issues facing customers looking to verify their identities securely – and how Keyless could solve them.
An SEO refresh |
Sony Music
Sony Music wanted to optimise their artist pages for voice search. Using Google ad keywords, I wrote FAQ pages for musicians such as George Michael, Headie One and Sam Fischer. The challenge was to tweak Sony Music’s formal tone for a more conversational setting.
Frequently voiced questions | McDonald’s
I rewrote portions of McDonald’s FAQ page to accommodate voice search queries about the restaurant’s menu. A key difference between this and the Sony Music project was the incorporation of multiple answers for each FAQ (to account for menu changes or limited offers).
Inspiring the next generation of professionals | Multilaw
A series of blog posts for a global network of highly regarded independent law firms, with an emphasis on resonating with young legal professionals.
Building carbon management excellence | BSI
A 20-page report on BSI’s PAS2080 standard highlighting trends, case studies and opportunities for built environment professionals to accelerate the transition to net zero.
Introducing Europrivacy | BSI
Outlining BSI’s role in guiding organisations through the EU’s new data privacy certification scheme.
Driving a sustainable future | Onto
This blog post points Onto members to one of the EV leasing company’s key subscription benefits. Adopting Onto’s friendly brand persona, the article emphasises the simple, convenient features of their 24/7 online service.
The Art of DJing | Resident Advisor
I wrote the Instagram copy to promote a flagship feature for the magazine — one teasing the subject, two highlighting key themes, and another emphasising a visual element. It was important to draw readers to the main story while making the captions enjoyable as standalone pieces.
Food safety first | NSF
A three-part data-led whitepaper commissioned by a global food safety assurance organisation.
A copy glow-up | Boots
Working with VMLY&R, I created end-lines for Boots using an Agile sprint methodology, ideating and applying these end-lines “in the wild” across all major marketing channels. I also made a rule-of-thumb document for best practice on Boots copy.
Nurturing fresh talent | Digital Radish
Building a hothouse in which young B2B marketers can thrive. I wrote the brochure for the agency’s in-house graduate scheme.
